THE BRIEF
Rond. is a new soap brand targeting young entrepreneurs. Playing into the demographics needs of ‘lots to do and not a lot of time’ they wanted their brand to be bright, have spirit and be clear.
THE SOLUTION
A sophisticated, yet fun brand that oozes positive spirit from the colour palette to the graphic elements to the logo itself. The concept is ‘be drenched in possibilities’. We all know that good ideas come to you when you least expect them (usually in the shower if we’re being really honest). The graphic elements depict being showered in ideas whilst taking 10 minutes out to truly relax with Rond. With clear being a keyword for the brand, the tone of voice and layout have been kept simple. The colours are bright and warming and work well together to deliver a positive feel to the brand.
Client
Rond - Concept work
DELIVERABLES
Creative Direction Branding Packaging Design
Year
2021
Role
Designer
